Saturday, January 30, 2010Australia: the #1 Social Networking Country in the World! (Economist) In a special report on social networking in The Economist, the fact that Australians are leading the way in the number of hours people around the world are spending on social networking sites: Since February 2009 they have been spending more time on social-networking sites than on e-mail, and the lead is getting bigger. Measured by hours spent on them per social-network user, the most avid online networkers are in Australia, followed by those in Britain and Italy (see chart 2). Last October Americans spent just under six hours surfing social networks, almost three times as much as in the same month in 2007. Source: A Special Report on Social Connections (Economist.com) Labels: Social Media, Social Networks Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 10:53 PM Social Media Monitoring Social Media Monitoring Australia  
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Tuesday, December 22, 2009Twitter May Be Profitable - No, Seriously!We, like so many others, have joked about Twitter’s non-existent business model and its frothy billion-dollar valuation. Apparently we might have to stop that – at least for now. The San Francisco-based micromessaging company is said to be profitable, according to a report in Bloomberg that quotes someone close to the company. The profitability might be shortlived, however, as Twitter continues on path of hyper-growth. The company is going to bring in revenue of $25 million, thanks to its search deals with Google and Microsoft. Google is paying the company $15 million a year, while Microsoft is paying it $10 million for access to its real-time data. The company, Bloomberg claims, has operating costs of $20-$25 million a year, which allows it to be slightly profitable for 2009. According to some estimates the company, which has 105 employees, is likely to have revenues of $114-$134 million in 2013, sans profits. Labels: Social Media Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:21 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Slowly Going the Way of the Social Media BuffaloMany companies are starting to make their mark in the social media sphere. Some of them are working with various agencies and specialist social media marketers, while some are deciding to own these objectives internally.Qantas have just revealed that they are now hiring a senior online communications adviser which has featured on the Mumbrella blog and this raises an important question. Should companies be owning their social media strategy, or should they be outsourcing to specialist agencies or consultants? Labels: B2B Social Media, BuzzNumbers, Enterprise 2.0, Social Media, Social Media Agency, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 12:00 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Friday, December 18, 2009Do-It-Yourself Reputation ManagementAt BuzzNumbers we're not just about corporate branding, but we also care a lot about personal branding. Keeping your online persona closely managed and in-check with how you want to present yourself is just as important as Qantas doing the exact same thing.KnowEm is a brand new service on the block that we've had a play with and seems to be getting us some great results so far. Check out their latest blog article titled Do-It-Yourself Reputation Management which gives some great tips. Whether you’re ready to embrace it or not, social media is changing the way we communicate and make decisions. Today’s technology has impacted our daily lives and routines in a big way. If you don’t wake up to Facebook, you probably know someone who does. And good luck trying to escape the world of Twitter – it’s even invaded the nightly news. via KnowEm Labels: Blogging, BuzzNumbers, Buzzz, Ideas, Online Reputation Monitoring, Social Media, Twitter Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 9:49 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, November 9, 2009Is Social Media A Fad?Labels: B2B Social Media, BuzzNumbers, Online Reputation Monitoring, Social Media, Social Media Intelligence, Social Media Monitoring, Twitter, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 10:02 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, November 2, 2009Social media can make or break youMANY business people have already recognised the power of social media and are poised to exploit it commercially at every opportunity. via news.com.au Labels: B2B Social Media, Blogging, Engagment, Enterprise 2.0, Social Media, Twitter Social Media Monitoring Social Media Monitoring AustraliaPosted by Mitch Malone @ 11:47 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, September 22, 2009Why Social Media Matters to Professional Services OrganisationsI gave a presentation this morning to the APSMA Community on "To Tweet or not to Tweet: Social Media impacting the way we do business"It was a pleasure to be on a panel with such experienced and knowledgeable indiviguals as
Labels: B2B Social Media, Social Media Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 4:46 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Wednesday, August 12, 2009How Many Social Media Channels Should Your Brand Be Using?I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn), so don’t be offended if I politely refuse, but if you want to communicate through LinkedIn, I am more than happy to”This was both refreshingly honest and revealing about the social media “avalanche” that invites us to participate and sweeps past us every day. So this begs the question, how many social media channels should you be using for your company? There isn’t a simple answer to that question but it is more a matter of the resources that you have available, both in time and money to engage in Social Media effectively. Some of the big brands engage in more than ten. See the Report on the Top 100 Brands Engagenment With Social Media and my insights from the report. So how many “Social Media” Channels are some of the top brands using? Company Number of Channels Resources Starbucks 11 6 Staff in The Social Media team Toyota 7 3 Staff SAP 10 35 Staff Dell 11 Not Available “So these are the big brands and they have the resources” I hear you say, well that is true, but that shouldn’t stop your company or organisation starting to use social media, because the benefits are significant,organic and viral. Your customers are participating in these channels and they want to talk to you. Are you listening to the conversation? Source: Jeff Bullas Blog Labels: Social Media Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 12:29 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Sunday, September 14, 2008Enterprise Social Media IntelligenceUnderstanding and leveraging the wisdom of crowds in the enterprise.Business is waking up to the transformative impacts that a hyper-empowered, hyper-connected and hyper-informed social mediascape is having on many aspects of the way they operate. This is exciting. This is an opportunity for every company to do things better than before. We as corporations can all be less evil and even be more profitable than before. But some things have to change, and some of those changes may cause pain and opposition from some inefficient parts of your company that are now under threat. This is a good thing. As indiviguals - we are more connected than ever before, we have more access to more information than ever before and the information we have access to is unshackled from the time constraints of past mass media and information delivery systems. Combine an exponential growth in new information with powerful and easy to use search, archiving and sharing technologies - we are now in a world where every conversation ever had online is now easily accessible and distributable and will be available for all of the future for anyone to review and share. This means we need to care what people say about us online. To this end, think of your customers, partners and suppliers as your new media outlets. They are your salespeople, your marketers, your researchers, your product developers, your spokespeople, your customer support and not suprisingly your biggest critics. They are watching you and your actions and talking about you online with their friends, collegues and strangers in this public, open, searchable, shareable and archived forum. You need to engage with them in an open conversation online. If you don't your competitors will. Despite this ultimately being an enterprise wide transformation - specific business departments have a great opportunity for quick wins - including:
Seizing the opporunity for these departments requires a bunch of new processes and systems that they have not had before. That is ok, there are companies, consultants, products and services who are here to help. So what should you be looking for? Stay tuned for future blog posts with specific, relavant and actionable information to you to use within your company. You can subscribe by email in the sidebar. Any feedback? Please leave a suggestion in the sidebar Labels: Enterprise 2.0, Market Research, Social Media, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:23 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. |
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