Friday, February 26, 2010Unilever to use social media to aid product developmentUnilever is planning to create bespoke social networks across its brands to involve consumers in its product development process. The FMCG giant, which spent £148m in 2009 on advertising for brands including Lynx, Magnum and Pot Noodle, is to integrate social media into product development and insight following a trial with men’s fragrance Lynx Twist in the UK and the US. Unilever’s move highlights a trend among advertisers to create invite-only online communities to gain greater understanding of consumer opinions. David Cousino, consumer marketing insights global category director at Unilever, said brands should be looking to online communities for innovation as well as for gaining consumer insight. “If you look at what’s happening online, not just on the social networks, the consumer has a voice as never before and brands need to listen more. Even if a brand doesn’t want to engage with consumers on that level, it will be forced to,” he said. Cousino said other categories at Unilever that have passionate customer groups, including savoury foods, ice cream and haircare, were already using communities as a way to source creativity. “There are two ways of doing it. You could wait for something to go wrong and then use the community to fix it, but why not leverage the creative ability in the community that’s already out there?” Source: New Media Age Labels: B2B Social Media, Consumer Insights, Market Research, marketing Social Media Monitoring Social Media Monitoring AustraliaPosted by BuzzNumbersHQ.com.au @ 3:34 PM Social Media Monitoring Social Media Monitoring Australia  
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Thursday, December 4, 2008Australian Social Media Usage StatisticsWe keep getting asked about just how many Australian's use blogs, music, video, web2, and social sharing sites:Here is our research - In 2008: - 2.3M Australians have created a blog - 7.1M Australians read one or more blogs - 1.6M Australians ongoing update their blog since creating it - 84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video - 83% consume Consumer Generated Media content - 78% of Australians download and stream audio and video content - 39% of Australians create online content in the form of uploading video and music Its great to see such high levels of Australian internet usage, and especially great to see so many Australians creating blogs and user generated content. We have aggregrated these numbers from Nielsen Online Consumer Generated Media Report, Nielson Netratings and Universal McCann 2008 reporting. Labels: Market Research, Social Media Intelligence Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:59 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Sunday, September 14, 2008Enterprise Social Media IntelligenceUnderstanding and leveraging the wisdom of crowds in the enterprise.Business is waking up to the transformative impacts that a hyper-empowered, hyper-connected and hyper-informed social mediascape is having on many aspects of the way they operate. This is exciting. This is an opportunity for every company to do things better than before. We as corporations can all be less evil and even be more profitable than before. But some things have to change, and some of those changes may cause pain and opposition from some inefficient parts of your company that are now under threat. This is a good thing. As indiviguals - we are more connected than ever before, we have more access to more information than ever before and the information we have access to is unshackled from the time constraints of past mass media and information delivery systems. Combine an exponential growth in new information with powerful and easy to use search, archiving and sharing technologies - we are now in a world where every conversation ever had online is now easily accessible and distributable and will be available for all of the future for anyone to review and share. This means we need to care what people say about us online. To this end, think of your customers, partners and suppliers as your new media outlets. They are your salespeople, your marketers, your researchers, your product developers, your spokespeople, your customer support and not suprisingly your biggest critics. They are watching you and your actions and talking about you online with their friends, collegues and strangers in this public, open, searchable, shareable and archived forum. You need to engage with them in an open conversation online. If you don't your competitors will. Despite this ultimately being an enterprise wide transformation - specific business departments have a great opportunity for quick wins - including:
Seizing the opporunity for these departments requires a bunch of new processes and systems that they have not had before. That is ok, there are companies, consultants, products and services who are here to help. So what should you be looking for? Stay tuned for future blog posts with specific, relavant and actionable information to you to use within your company. You can subscribe by email in the sidebar. Any feedback? Please leave a suggestion in the sidebar Labels: Enterprise 2.0, Market Research, Social Media, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 1:23 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Listening to the loud people (Seth Godin)Of course you should listen to your customers. But which ones? Should you listen to the loud ones, the ones who call the radio stations to complain about the pitching, the ones who post forums, websites about your lousy service, the ones who organize boycotts? Should you listen to the angry ones, the ones with a limited vocabulary (heavy on profanity, short on spelling) who know how to use email and social media and aren't afraid to use it? Or, should you listen to the customers that are the most profitable, the most loyal or the most likely to spread word of mouth among the people you want to become your customers? Here are three common listening mistakes:
And here's one thing I'd do on a regular basis: Get a video camera or perhaps a copy machine and collect comments and feedback from the people who matter most to your business. Then show those comments to the boss and to your staff and to other customers. Do it regularly. The feedback you expose is the feedback you'll take to heart. Thanks Seth! (Seth Godin - Listening to the loud people) Labels: Consumer Influencers, Market Research, Word of Mouth Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:08 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. |
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