Social Media Monitoring

Friday, December 18, 2009

Do-It-Yourself Reputation Management

At BuzzNumbers we're not just about corporate branding, but we also care a lot about personal branding. Keeping your online persona closely managed and in-check with how you want to present yourself is just as important as Qantas doing the exact same thing.

KnowEm is a brand new service on the block that we've had a play with and seems to be getting us some great results so far. Check out their latest blog article titled Do-It-Yourself Reputation Management which gives some great tips.

Whether you’re ready to embrace it or not, social media is changing the way we communicate and make decisions. Today’s technology has impacted our daily lives and routines in a big way. If you don’t wake up to Facebook, you probably know someone who does. And good luck trying to escape the world of Twitter – it’s even invaded the nightly news.

via KnowEm

Labels: Blogging, BuzzNumbers, Buzzz, Ideas, Online Reputation Monitoring, Social Media, Twitter

Social Media Monitoring Social Media Monitoring Australia

Posted by Mitch Malone @ 9:49 AM Social Media Monitoring Social Media Monitoring Australia

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Monday, May 18, 2009

"It doesn't hurt to ask" - Seth Godin

Actually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.

If you run into Elton John at the diner and say, "Hey Elton, will you sing at my daughter's wedding?" it hurts any chance you have to get on Elton John's radar. You've just trained him to say no, you've taught him you're both selfish and unrealistic.

If a prospect walks into your dealership and you walk up and say, "Please pay me $200,000 right now for this Porsche," you might close the sale. But I doubt it. More likely than not you've just pushed this prospect away, turned the sliver of permission you had into a wall of self-protection.

Every once in a while, of course, asking out of the blue pays off. So what? That is dwarfed by the extraordinary odds of failing. Instead, invest some time and earn the right to ask. Do your homework. Build connections. Make a reasonable request, something easy and mutually beneficial. Yes leads to yes which just maybe leads to the engagement you were actually seeking.

Seth Godin: It doesn't hurt to ask