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Friday, February 26, 2010


Survey: 80% of Journos Say Bloggers Are "Important Opinion-Shapers"


By Joe Ciarallo
socialmediabandwagon1223.jpg
Middleberg Communications and the Society for New Communications Research have released the results of their 2nd annual "Media in the Wired World" survey. The results are not surprising: journalists have increased their use of social media.
Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 200848% are using Twitter or other microblogging sites and tools, a 25% increase since 2008
66% are reading blogs
48% are viewing videos online
25% are listening to podcasts
Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years
91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extent
The tricky thing here in regards to the 80% figure is what defines a "journalist" versus a "blogger," as these worlds converge more and more.

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Social Media Monitoring Social Media Monitoring Australia

Posted by Nick HaC @ 11:23 AM Social Media Monitoring Social Media Monitoring Australia
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Thursday, January 21, 2010


89% of journalists turn to blogs for story research

A survey released today by Cision and George Washington University confirms some long held beliefs: journalists are using social media more than ever to source and research stories, however they trust social media sources less than "traditional" ones. From the survey:
89% of journalists said they turn to blogs for story research 65% to social media sites such as Facebook and LinkedIn
52% to microblogging services such as Twitter
61% use Wikipedia
The number of reporters using social networks has increased, as in a November 2008 survey released by the Society for New Communications Research and Middleberg Communications only 48% of reporters said they used LinkedIn, 46% used blogs and 45% said they used Facebook to assist in reporting.

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Posted by Nick HaC @ 1:52 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers

Wednesday, April 22, 2009


Monitoring your brand online (mumbrella)

BuzzNumbers presented at mumbrella today on monitoring your brand in a digital world.

Here is the slide deck...

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Social Media Monitoring Social Media Monitoring Australia

Posted by Nick HaC @ 9:59 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers

Sunday, February 1, 2009


Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth

Just stumbled across an interesting article on which is somewhat of a call to action for CMO's and other Marketing Executives.


BuzzNumbers directly addresses the questions raised by this article - and according to the CMO Council Survey, only 16% of companies have any form of Online Media, Word of Mouth and Social Media Monitoring solutions in place.

"For all the talk about listening to consumers, few marketers think their companies are doing so effectively and even fewer are monitoring what people say about their brands in social media, according to a new survey by the CMO Council.

Despite all the hype about social media, only 16% of survey respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online.

The survey comes, however, as big marketers are paying growing attention to monitoring and leveraging social media. Procter & Gamble Co. has a Social Media Lab that's about 18 months old, and Unilever last month hosted a word-of-mouth summit at its U.S. headquarters dedicated largely to understanding how social media affect its brands.

Another big marketer, Johnson & Johnson, became acutely aware of the trouble social media can cause when complaints on the microblogging site Twitter led it to pull the plug on an ad campaign for Motrin in November."

Source: AdAge: Few CMOs Think They're Effectively Tracking Social Media, Word-of-Mouth

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Social Media Monitoring Social Media Monitoring Australia

Posted by Nick HaC @ 7:21 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers

Tuesday, November 6, 2007


Blogs as reliable as mainstream media says Australian Competition and Consumer Commission

We were just reading at some Interesting news at the Shifted Pixels Blog from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media.

Sounds like call to action for online reputation monitoring :P Its also interesting to consider how the ACCC see's its role in new media. Will they try to control and censor australian bloggers and online review sites.

"CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today.

"For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""

"For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public's best interests," he said".

This is very cool but also scary, what has made the internet great is its total freedom. Will that be eroded by Australian governments and what can we do to ensure that bloggers cannot be held legally liable if they critisise an Australian Company online.

Source: Courier Mail

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Social Media Monitoring Social Media Monitoring Australia

Posted by Nick HaC @ 2:42 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers

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Social-Media Cause Trouble

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Survey: 80% of Journos Say Bloggers Are "Important...

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