The following materials are from "The Art of the Start" conference, book, and speeches.

• The Art of the Start - How do you get going from just an idea? Learn the simple but critical steps necessary to quickly and effectively jump start your company.
  Video: Guy Kawasaki presents The Art of the Start at TiECon 2006

• The Art of Raising Capital - You've got to know the rules to get funded. First you have to decide if you are venture fundable. Then you have to figure out which investors are right for your company. Then you have to convince them — or find alternative funding options.
  Audio (mp3): The Art of Raising Capital

• The Art of Selling - The three most important words: revenue, revenue and revenue. Ten proven sales strategies and techniques for making the cash register ring. Let it Rain!
  Audio (mp3): The Art of Rain Making

• The Art of Pitching - To be effective presenting your company to investors, partners, or customers, you have to know what to say and how best to say it.
  Article (pdf): Perfecting Your Pitch

• The Art of Bootstrapping - What do you do if you are not (yet?) venture fundable? You do what lots of wildly successful companies did — you bootstrap! It worked for HP, Microsoft, Apple, Dell and eBay. Learn the tricks and traps of bootstrapping, including some recent variations on the technique.
  Audio (mp3): The Art of Bootstrapping