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Friday, July 3, 2009How to disagree online...The web is turning writing into a conversation. Twenty years ago, writers wrote and readers read. The web lets readers respond, and increasingly they do—in comment threads, on forums, and in their own blog posts. Many who respond to something disagree with it. That's to be expected. Agreeing tends to motivate people less than disagreeing. And when you agree there's less to say. You could expand on something the author said, but he has probably already explored the most interesting implications. When you disagree you're entering territory he may not have explored.The result is there's a lot more disagreeing going on, especially measured by the word. That doesn't mean people are getting angrier. The structural change in the way we communicate is enough to account for it. But though it's not anger that's driving the increase in disagreement, there's a danger that the increase in disagreement will make people angrier. Particularly online, where it's easy to say things you'd never say face to face. If we're all going to be disagreeing more, we should be careful to do it well. What does it mean to disagree well? Most readers can tell the difference between mere name-calling and a carefully reasoned refutation, but I think it would help to put names on the intermediate stages. So here's an attempt at a disagreement hierarchy: How to Disagree Source: How to disagree Social Media Monitoring Social Media Monitoring Australia Posted by Nick HaC @ 3:20 AM Social Media Monitoring Social Media Monitoring Australia  
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you.  Thursday, June 11, 2009How Social Media has changed Corporate CommunicationsCorporate Communications 1.0In the past we have had in had 2 narrow pipes to get information in and out of our organisations. We have used PR, Advertising, Marketing and Events to get messages out of the Enterprise. We have used Customer Support & Market Research to get messages about our customers back into the organisation.  Corporate Communications 2.0 With the advent of the Web and Social Media, conversations that used to happen around water coolers and at the bus stop and at a mates BBQ and Industry Events are now happening online. They are archived, they are searchable and they are able to be datamined. Back-office employee's are answering customer complaints and questions on websites, consumers are providing corporate information to each other without the organisation becoming involved.  Messages are bouncing in, out and around the organisation at a blistering pace, experts have coined this "The Permeable Enterprise". This creates an enormous challenge for Corporate Communications and Media Relations departments. Tracking communications across all these channels requires way more time, skills and effort than even a team of skilled web experts could manage. This is where companies turn to Online Media Monitoring companies to track, analyze and report these messages as they happen. Labels: Enterprise 2.0, Social Media Intelligence, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 5:03 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Wednesday, May 27, 2009BuzzNumbers CEO Awarded Hot 30 under 30 Entrepreneurs (SmartCompany)BuzzNumbers CEO Nick Holmes a Court has been awarded SmartCompany Hot 30 under 30 Australian Entrepreneurs. Congrats Nick!
Social Media Monitoring Social Media Monitoring Australia Posted by Nick HaC @ 1:06 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, May 25, 2009Clare the Kings Cross Bogan generates more than $200K in equivalent advertising dollars in social media.May 25th, 2009 (Sydney, Australia) – BuzzNumbers, Australia’s first social media intelligence service, has been tracking conversations about Clare Werberloff online and in social media since the video went viral on Monday last week.BuzzNumbers found that more than 41,186 conversations have occurred online on Australian websites since Monday last week, which have generated more than $200,000AUD in equivalent advertising dollars on Australian websites and social media destinations alone. BuzzNumbers reports that 41% of the available 41, 186 online conversations about Clare took place in social media websites such as Facebook and Twitter, whilst a further 27% of conversations occurred on blogs and forums, and 12% on News sites. The top five Influential destinations online that contained conversations or mentioned Clare Weberloff were Facebook.com, Twitter.com, NineMSN.com.au, News.com.au, and InTheMix.com.au. Founder and CEO of BuzzNumbers Nick Holmes a Court was impressed by the spread on conversations online, “It’s been great to track the spread of conversations online about Clare over the last week. She is this year’s Corey Worthington. It just shows how powerful a medium the social web is, particularly the amount of revenue it can generate for an individual or company through exposure.” Sources: TechWiredAU, MuMbrella Labels: Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 2:54 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, May 18, 2009"It doesn't hurt to ask" - Seth GodinActually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.If you run into Elton John at the diner and say, "Hey Elton, will you sing at my daughter's wedding?" it hurts any chance you have to get on Elton John's radar. You've just trained him to say no, you've taught him you're both selfish and unrealistic. If a prospect walks into your dealership and you walk up and say, "Please pay me $200,000 right now for this Porsche," you might close the sale. But I doubt it. More likely than not you've just pushed this prospect away, turned the sliver of permission you had into a wall of self-protection. Every once in a while, of course, asking out of the blue pays off. So what? That is dwarfed by the extraordinary odds of failing. Instead, invest some time and earn the right to ask. Do your homework. Build connections. Make a reasonable request, something easy and mutually beneficial. Yes leads to yes which just maybe leads to the engagement you were actually seeking. Seth Godin: It doesn't hurt to ask Labels: Ideas Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:54 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, May 14, 2009Actionable Business Intelligence From Online ConversationsActionable Business Intelligence From Online Conversations is a presentation we have been presenting at a number of Media/Marketing/Technology/Digital events in sydney.If you are interested in BuzzNumbers presenting at your event, contact info@buzznumbers.com.au Buzz Numbers Actionable Business Intelligence From Online Conversations
Social Media Monitoring Social Media Monitoring Australia View more presentations from nickhac. Posted by Nick HaC @ 10:32 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, May 11, 2009Gartner Reveals Five Business Intelligence Predictions for 2009 and BeyondA 2009 Gartner Group paper predicted these developments in business intelligence market .
Social Media Monitoring Social Media Monitoring Australia Posted by Nick HaC @ 12:07 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, May 7, 2009Coming to Cebit? Get Free CeBIT.AU entry with WebCiety & BuzzNumbers BuzzNumbers is excited to announce that we’ve been selected to exhibit at CeBIT in the showcase Webciety pavillion. We’ll be joined in the Webciety area by other exciting Aussie web companies, such as HiiveSystems, SaaSu, Tjoos, Siteflex, Travellr (who won the wildcard spot) and many more - a dozen in total actually. Since Webciety is a part of the broader CeBIT show, you’ll need to register for CeBIT to be able to get in and have a look around. The good news is though, we have a special promotional code, which you can use to get FREE entry to the show, saving you $65+GST on the normal ticket price. To reserve your ticket and save the $65, simply go to https://www.mycebit.com.au/rego09/ and when prompted, enter our special rego code, webcietyca09. Hope to see you there! Labels: Cebit Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:56 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Monday, May 4, 2009Coming to Cebit? Come down and see BuzzNumbers @ Webciety Cebit If your coming to Cebit, be sure to come see BuzzNumbers at the Webciety at Cebit. Look forward to seeing you there! Cebit starts Tuesday, May 12-14th. Labels: BuzzNumbers, Cebit, Events Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 6:59 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. BuzzNumbers makes Top 100 Aussie Startup Index (TechNation)BuzzNumbers was this month nominated to the Australian Top 100 Startup Index. You can see the full list on TechNation.com.au Labels: BuzzNumbers, Startup Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 6:38 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Thursday, April 30, 2009Australia's favourite brands hated on the web (news.com.au)News.com.au just put out an article today on Brands being hated online (featuring comments from BuzzNumbers CEO).While this is really nothing new, hate sites have been around since the beginning of the internet, what is new is the depth & breadth of internet usage as a percentage of total media usage. A recent stat showed 21% of total Australian media consumption is now online (2008). We recently posed the question at the Mumbrella event "What percentage of your Brand Reputation is controlled by online?". I'm not sure we have an immediate answer, but we do know that is is changing...  Labels: Online Reputation Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:43 AM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Wednesday, April 22, 2009Monitoring your brand online (mumbrella)BuzzNumbers presented at mumbrella today on monitoring your brand in a digital world.Here is the slide deck... Buzz Numbers Mumbrella Presentation View more presentations from nickhac. Labels: Blog Monitoring, Online Reputation Monitoring, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:59 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, April 21, 2009McDonalds: From YouTube Video to PR Crisis in less than 5 days...This YouTube Video, showing a disgracefully littered McDonalds in Adelaide Australia, appeared on April 4th 2009Within 7 days it was front page news  McFilthy - You want Gastro with that? (Adelaide Now) The Story then also made it to Australias most popular current affairs program, Today Tonight  (Watch Clip Here) If McDonalds was using a Social Media Monitoring Service, they could have 1. Identified the video within hours of it going online. 2. Contacted the video owner, asking to work with them to take the video down 3. Proactively tidy any mess at the store, so that when any Mainstream News people arrived the place was clean, neat and presentable 4. Engaged their existing Crisis Comms strategy to manage and minimize the downside. 5. Actually Fix the Problem I can imagine we are going to see this more and more over the next couple of years. Will your company be next? Either way, i really dont feel like maccas right now :( (Thanks to Michael Purse for the link/tip) Labels: Online Reputation Monitoring, Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 11:37 PM Social Media Monitoring Social Media Monitoring Australia
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BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Tuesday, April 14, 2009Why Domino's Pizza should be tracking YouTube VideosFound this gem of user generated content today, was curious if domino's monitors youtube and social media?If i was a pr/comms/hr/marketing manager at Domino's, i would want to know about this kind of thing immediately as soon it is released on youtube. Labels: Social Media Monitoring Social Media Monitoring Social Media Monitoring AustraliaPosted by Nick HaC @ 9:38 PM Social Media Monitoring Social Media Monitoring Australia
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"Webciety, a vibrant and informative multimedia display of the power and potential of the Internet for today's working and social worlds, will bring the Internet home to CeBIT Australia 2009 in Sydney next month after proving to be one of the smash hits at this year's CeBIT show in Hannover, Germany.