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A blog about actionable social media intelligence...

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Tuesday, December 9, 2008

BuzzNumbers announces Australias first Social Media Intelligence platform

Today we have launched Australias first Social Media Intelligence platform.



BuzzNumbers, Australia’s first social media intelligence company, launches into the global market offering innovative technology and services that enable clients to harness the business value of the internet.

BuzzNumbers provides a full suite of Social Media Intelligence products that help companies track, report and measure the online media value and influence of their brand. By delivering a comprehensive analysis of online audiences, BuzzNumbers enables companies to make informed decisions across all departments of the enterprise from marketing, public relations and advertising through to sales and product development.

With the enormous growth of social media and online advertising, marketers demand tools that improve efficiency and provide monitoring, reporting and insight delivery to their brand, said Nick Holmes a Court, CEO of BuzzNumbers.

“The power shift from media institutions to online consumer communities means marketing and advertising agencies need tools to demonstrate the value of online campaigns to their clients. BuzzNumbers addresses this need by offering clients comprehensive insight into online conversations surrounding their brand. BuzzNumbers’ unique technology enables clients to measure the dollar value of online publicity against advertising rates.”

According to an eMarketer.com report, User Generated Content (UGC) sites earned $1 billion in advertising revenue in 2007 and this figure is expected to grow four-fold to $4.3 billion by 2011.

You can watch a video demo below:



Download the Press Release (1 Page PDF)

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Posted by Nick HaC @ 3:25 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Thursday, December 4, 2008

Australian Social Media Usage Statistics

We keep getting asked about just how many Australian's use blogs, music, video, web2, and social sharing sites:

Here is our research - In 2008:

- 2.3M Australians have created a blog
- 7.1M Australians read one or more blogs
- 1.6M Australians ongoing update their blog since creating it
- 84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video
- 83% consume Consumer Generated Media content
- 78% of Australians download and stream audio and video content
- 39% of Australians create online content in the form of uploading video and music

Its great to see such high levels of Australian internet usage, and especially great to see so many Australians creating blogs and user generated content.

We have aggregrated these numbers from Nielsen Online Consumer Generated Media Report, Nielson Netratings and Universal McCann 2008 reporting.

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Posted by Nick HaC @ 1:59 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Using social media for commercial gain

A great article from The Sydney Morning Herald today on the Business Benefits of Social Media.

The challenge we see for corporates entering this space is taking an informed and insights driven approach to social media. BuzzNumbers addresses this.

With the Prime Minister on Twitter, blogging his way to the next election, maybe business should get a little more serious about social media. All the evidence suggests it will.

Twitter, a micro-blogging venture in which users post views, or "tweets", to a maximum of 140 characters, is still tiny.

But numbers are up more than 500 per cent this year in Australia, says Hitwise. And the time Twitterites spend with the application is greater than MySpace, Facebook and any of the big five online publishers, including ninemsn and Yahoo!7.

Twitter is just one emerging social media application, but combined with others (and there are hundreds) it is creating a boom for the PR industry because someone's got to interpret what's being said about companies and brands online. Most critically, they've got to figure out the tone - and algorithms can't do that yet.

Technology may be helping media audiences swim in more ponds outside the mainstream - blogs, social networks, podcasting, vodcasting, video-sharing sites and the like - but it can't deliver what companies need: automated insight about consumers. Statistics, yes, but good thinking is a different beast.

Companies the world over are starting to dabble with social media - and they have to.
Universal McCann's latest global round of research on the media, derived from interviews with 17,000 active online users in 29 countries, hammers home the booming participation in this arena. Here are some of its statistics on online users gathered this year:

* Bloggers globally: 184 million;
* Those who watch video clips online: 82.9 per cent;
* Those who say they have joined a social network: 57 per cent;
* Those who have uploaded photos to a network: 55 per cent;
* Those who have uploaded videos to a network: 22 per cent;
* Those who have uploaded a video clip to a video sharing website: 8.5 per cent.

These are global figures, but UM breaks out some numbers for Australian users: 62 per cent say they have read a blog, up from 21 per cent in 2006 and 55 per cent last year.

But here's the critical point for companies: 34 per cent of bloggers say they post opinions about products or brands.

This underlines the rush by PR firms to figure out how to use social media for commercial gain, or at least damage control. The first step is usually monitoring online conversations, but the real action is how to participate in them.

There are pitfalls - just ask National Australia Bank and one of its PR outfits, Cox Inall, about the drama of overtly "seeding" commercial messages on Twitter without following the right protocols or tone.

In contrast, Launch Group quietly introduced clients such as Lovells Lager to pub gatherings of Twitter freaks with sponsorship deals so low-key many at the bar were not aware the beer was free.

"The demand is growing very, very fast for specialised services in social media," a Bendalls Group director, Fi Bendall, says. "We're looking not at influencers, which might be a blogger with a big following, but more the propensity of those influencers to actually advocate and spread the word with an independent passion.
"It is about very different engagement tactics ... To sense the emotion people are feeling online about brands, issues or whatever it may be you need to have human analysis attached to it."
Tricky stuff, but it is a grand irony that with all the latest online technology, humans are still needed to decode other humans. For the digerati, it must be so uncool.

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Posted by Nick HaC @ 12:06 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Sunday, September 14, 2008

Social Media Monitoring FAQ

More and more companies are taking interest in the business opportunities that social media monitoring and social media analytics has to offer. As a leading vendor in the social media intelligence space we thought it would make sense to post a blog with answers to the questions that our customers and partners ongoingly ask us.

What is Social Media Monitoring?

Social media monitoring is basically the process of tracking online conversations that occur about topics of interest within the social mediaspace. Social media monitoring addresses the challenge that there are hundreds of millions of pages and conversations on websites, forums, wikis, blogs, podcasts, videos, social networks etc and tracking relevant updates across all these channels is a really time consuming task.

Can't i use Google to monitor Social Media?

Well, yes and no. Google does provide great features to research what people are saying about a particular topic. But it has some limitations.
  • Google only has 1,000 displayable results for any given search phrase
  • Google doesn't allow you easily track changes (other than google alerts)
  • Google doesn't show you the context and influence of a given result.
  • Google only updates its results sporatically, and you cant be sure than something of interest will make it into the top 10 or even the top 1000
  • Google doesn't allow you to track activity on a time based chart
  • Google doesn't show any trends or deep insight into activity
We all love google and use it everyday to research conversations and issues. Social Media Monitoring tools provide a level of insight, tracking, notification, analytics and reporting features that google just doesn't cover.

What business value does Social Media Monitoring actually deliver?

Social media monitoring delivers value for many parts of an organisation. In particular Marketing & Advertising Departments, Communications Departments, Public Relations, Investor Relations, Internal Communications, Market Research, Consumer Insights, Innovation / R&D / Product Development etc will use Social Media Monitoring.

For example.
  • A marketing department may use social media monitoring to research consumer issues about a product, and use that insight to create marketing campaigns that address the concerns of their customers.
  • A market research / R&D team may use social media monitoring to research customers discussing shortfallings in their product or new features that they may be hoping for to drive product development.
  • PR departments may use social media monitoring to track bloggers and other influencers conversations so they can quickly manage any negative publicity
  • Communications departments may track their suppliers and distributors discussions about them to ensure they are addequately supplying them with the correct and up to date information they need
  • Advertisers and Digital Marketers may use social media monitoring to track the impact their online campaigns are having with consumers and to measure the effectiveness of their activities.
Who is using Social Media Monitoring?

Everyone. From SME's and Startups to Global FMCGs and Fortune 500 Companies.

Do you have a question about Social Media Monitoring?

Feel free to leave us a comment, or drop us a suggestion in the sidebar, or to contact us directly by phone or email. We would be happy to answer any questions you may have.

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Posted by Nick HaC @ 2:19 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Enterprise Social Media Intelligence

Understanding and leveraging the wisdom of crowds in the enterprise.

Business is waking up to the transformative impacts that a hyper-empowered, hyper-connected and hyper-informed social mediascape is having on many aspects of the way they operate. This is exciting. This is an opportunity for every company to do things better than before. We as corporations can all be less evil and even be more profitable than before. But some things have to change, and some of those changes may cause pain and opposition from some inefficient parts of your company that are now under threat. This is a good thing.

As indiviguals - we are more connected than ever before, we have more access to more information than ever before and the information we have access to is unshackled from the time constraints of past mass media and information delivery systems. Combine an exponential growth in new information with powerful and easy to use search, archiving and sharing technologies - we are now in a world where every conversation ever had online is now easily accessible and distributable and will be available for all of the future for anyone to review and share. This means we need to care what people say about us online. 

To this end, think of your customers, partners and suppliers as your new media outlets. They are your salespeople, your marketers, your researchers, your product developers, your spokespeople, your customer support and not suprisingly your biggest critics. They are watching you and your actions and talking about you online with their friends, collegues and strangers in this public, open, searchable, shareable and archived forum. You need to engage with them in an open conversation online. If you don't your competitors will.

Despite this ultimately being an enterprise wide transformation - specific business departments have a great opportunity for quick wins - including:
  • Marketing & Advertising Departments
  • Communications Departments
    • Public Relations
    • Investor Relations
    • Internal Communications
  • Market Research / Consumer Insights
  • Innovation / R&D / Product Development
Seizing the opporunity for these departments requires a bunch of new processes and systems that they have not had before. That is ok, there are companies, consultants, products and services who are here to help. So what should you be looking for?

Stay tuned for future blog posts with specific, relavant and actionable information to you to use within your company. You can subscribe by email in the sidebar.

Any feedback? Please leave a suggestion in the sidebar

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Posted by Nick HaC @ 1:23 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Understanding the Transformative Impact of Crowdsouring

You may or may not be familiar with CrowdSourcing - but i just stumbled upon a video by Jeff Howe, who coined the term “Crowdsourcing” in a Wired magazine article in 2006.



A great video to share with your collegues who may not be sold on the transformative effects of social media

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Posted by Nick HaC @ 11:31 AM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Listening to the loud people (Seth Godin)

Of course you should listen to your customers.
But which ones?

Should you listen to the loud ones, the ones who call the radio stations to complain about the pitching, the ones who post forums, websites about your lousy service, the ones who organize boycotts? Should you listen to the angry ones, the ones with a limited vocabulary (heavy on profanity, short on spelling) who know how to use email and social media and aren't afraid to use it?

Or, should you listen to the customers that are the most profitable, the most loyal or the most likely to spread word of mouth among the people you want to become your customers?

Here are three common listening mistakes:
  • Believing that your customers are monolithic, that they all want the same thing.
  • Believing that loud customers speak for all customers.
  • Worrying that if you don't satisfy short-term, loudly articulated needs, you will fail.
There's an art here, it's not a science. I'd focus on a few tactics:
  • When someone is in pain, recognize it and address it if you can.
  • You decide, not your customers, where you want to go. Lead, don't follow.
  • Amplify the voices of the people you care about, those with the most value to you in the long run. Give them a platform and make it easier for them to speak to you and the rest of the market.
And here's one thing I'd do on a regular basis: Get a video camera or perhaps a copy machine and collect comments and feedback from the people who matter most to your business. Then show those comments to the boss and to your staff and to other customers. Do it regularly. The feedback you expose is the feedback you'll take to heart.
 

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Posted by Nick HaC @ 11:08 AM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Wednesday, August 13, 2008

Reputation Economies in Cyberspace

Reputation, which plays a key role in almost any economic or social system, is a fundamental, but not well understood, aspect of online business transactions, peer production of information and knowledge, and exchanges within virtual social communities. Traditional modes of authentication, accreditation, reputation, and prior acquaintance with participants rely on the social norms of close-knit communities and the accountability of meeting face to face. Since these mechanisms usually do not apply to online environments, we have witnessed the development of alternative models for reputation management including third-party certificate authorities, peer-produced evaluations, ratings, stars, points, karma and others.

These new models, which apply to businesses, community-mediated information sources, people, goods, and services, challenge our accepted notions of identity, social capital, accreditation, expertise, and risk as they shift the reliance of reputation systems away from traditional business and social networks, educational backgrounds and institutional affiliations and towards the wisdom of the crowd. This shift, in turn, entails dramatic changes to information privacy, information quality, ownership and the ability of groups and individuals to affect these issues. Technology-mediated, cyber-reputation management is based on transactions in information that are often sensitive and always contextual. The data and information that are collected in online reputation systems are both valuable and powerful. The ability to control this information, store it, process it, access it, and transport it, are crucial to the maintenance of the reputation economy.


Posted by Nick HaC @ 12:38 PM
Get Your BuzzNumbers Today!
BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

Monday, July 21, 2008

Just how influential is Word of Mouth compared to other marketing mediums?

Here are just a few gems from FreshChat Blog:
 
  • Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia. (AdAge, April, 2008)
  • According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. (Nielsen, "Word-of-Mouth the Most Powerful Selling Tool")
  • Most word of mouth is positive. Across all of Bazaarvoice US clients, 80% of product ratings are 4 or 5 stars out of 5. Across all of Bazaarvoice UK clients, 88% of product ratings are 4 or 5 stars out of 5. ("J Curve," Bazaarvoice and Keller Fay)
  • Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. ("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," JupiterResearch, March 2007)
  • The two leading reasons people contribute content to social shopping sites are the need to feel part of a community (31%) and recognition from peers (28%). (IBM Institute for Business Value, August 2007)
  • Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
  • 86.9% of respondents said they would trust a friend's recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic. (Marketing Sherpa, July 2007)
    •  

    Posted by Nick HaC @ 9:38 PM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    Tuesday, July 15, 2008

    Explaining BuzzValue and BuzzInfluence

    One of the core metrics within BuzzNumbers to measure social media are BuzzValue and BuzzInfluence - which are our proprietary metrics for ranking and valuing social media.We have had a few of our friends and customers recently ask us to explain these metrics so we decided to post some information to our blog.

    BuzzInfluence
    BuzzInfluence is a number which looks at a given social media conversation or web mention and measures the popularity of the that mentions domain on the web, the popularity of that page on the web and the influence of that page within the domain. BuzzInfluence is a relative value and is ranked out of 0 and 10.

    BuzzValue
    The BuzzValue for a web mention is the “Equivalent Media Value” of that online mention based on the montly cost of Banner Advertising on that web page and the cost of link purchasing for SEO from that page. BuzzValue is as accurate as can be estimated however due to market fluctuations in demand for SEO and Web Advertising this value is always open to interpretation.

    Any questions? Comments? Please leave a comment in the blog

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    Posted by Nick HaC @ 1:31 PM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    Thursday, July 10, 2008

    Report: Most brands don’t track customer comments online

    I was surprised to read a report from the Luxury Insititue in the US last week that claimed that luxury brands are not capitalising on the full benefits that online communities can bring. Of the 175 companies interviewed in this survey a majority were operating online soley in a transactional capacity; making some or all of their product range for sale online. Almost 40% say they have advanced SEO campaigns and a futher 30% were implementing such SEO.

    However, the most interesting (and potentially shocking) statistic from the survey is that most brands don't track customer comments online. They are not watching what their customers say about their brand online and so fail to use this as input or to work with these comments to help build the brand.

    Almost 85% of wealthy customers claim to visit ratings and review sites, a figure higher than for consumers as a whole. Yet only 14% of the luxury brands in the survey monitor the comments these people leave, and less than 12% allow comments on their own site.

    We've found that companies who allow comments on their own site see a marked increase in conversion to sale. And when given the chance to rate a product or service online, customers are overwhelmingly more positive than negative. Brands miss out on the opportunities that these discussions offer, and with a particularly affluent and active customer-base, luxury brands could really benefit from entering the conversations that happen online.

    What is more, online is a perfect place to build brand image. You can control and increase your brand image in a medium that has been proven to be treated as more trust-worthy.

    The good news from the survey is that 40% of the brands plan to host their own online communities. 25% however don't. I'd expect to see a marked difference in performance here - those brands hosting their own communities reaping the benefits of Web 2.0 that the FreshMinds Research report wrote about almost two years ago.

    Source: FutureLab


    Posted by Nick HaC @ 5:05 PM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    How to protect your reputation online

    Whether unjust, spiteful, or just plain false, a disparaging post on the first page of a Google search can ruin a reputation regardless of redeeming information found on pages two, three and four.
     

    Posted by Nick HaC @ 12:01 PM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    Wednesday, July 2, 2008

    Online Reputation Management

    Many companies spend millions of dollars (or at least hours of sweat and tears) building their brand and their online reputation. The web makes it easy for anyone to ruin that.
     
    To protect your self - a solid online reputation management  plan will help protect your brand.
     
    Online reputation management consists of 3 things.
    • Online Reputation Monitoring 
    • Online Reputation Defence
    • Online Reputation Engagment
    Basically - you need to track what people are saying about you online, then you need to make sure that you control as much of those places as possible, and you need to engage in online conversations with those who are speaking negatively about you.
     
    We offer Online Reputation Management services with Buzznumbers & Shifted Pixels - to track what people are saying about you - and to secure positive discussions across all major web channels (SEO, SEM, Social Media, Social Networks)
     
     

    Posted by Nick HaC @ 9:14 AM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    Tuesday, July 1, 2008

    Measurable Business Results of Social Media Engagement

    March of the Penguins
    Two suburban DC area moms run a podcast called Mommycast out of their homes to discuss common parenting topics. The two enjoyed seeing the movie "March of the Penguins" so much they promoted it to their audience. This generated so much positive word of mouth that Warner Bros now attributes 25% of the film's $100 million revenue this podcast. (CBS News)

    Mentos
    An attorney from Massachusetts and an entertainer from Maine started an internet sensation when they combined the candy Mentos with bottles of Diet Coke to create streaming fountains of Coke foam. Videos of their "artistry" were viewed by millions of people on YouTube spawning thousands of imitators. In the Wall Street Journal, Mentos VP of Marketing Pete Healy says he is "tickled pink" by the visibility this has generated for his brand. He should be. He estimates that the value of this online buzz is "over $10 million", about half of their entire advertising budget. This buzz turned into bucks as BusinessWeek reports that Mentos sales have jumped 15% from these videos. (BusinessWeek)

    Intuit
    Intuit uses a range of strategies including blogs and discussion boards, to tap its customers to solicit new ideas, prioritize features in development, and even test new advertising messages. To respond to customer questions about their Quickbooks product, Intuit created a community with discussion boards on their site so customers can help each other with questions. Intuit participates in these discussions to understand customer needs so they can respond with product enhancements faster. According to Business Week, this community now has over 100,000 members discussing topics across 50 subject areas. (BusinessWeek)
    In the company's 2005 annual report, CEO Steve Bennett's letter to shareholders states "...positive word of mouth creates a durable advantage for Intuit that translates into sustained revenue and profit growth." (Annual Report)
    Petco
    Petco's e-commerce website features customer reviews for all the products they sell. Analysis of their web traffic revealed that users that sort the list of products by customer ratings spend 41% more than users who search with other methods like popularity or price. This consumer-driven content is impacting their outbound marketing initiatives as well. Emails that feature customer review content receive 50% higher clickthrough rates.  (WOMMA Presentation)
    General Motors
    Bob Lutz, the vice chairman of General Motors, actively engages GM customers on his GM FastLane Blog. He recognizes that by communicating candidly and directly to car enthusiasts, he can get "pure and unvarnished" comments on the frustrations, thoughts and suggestions of car buyers today. Mr. Lutz says, "These people have a great deal of influence, not just on what we read, but on the cars their friends and family purchase."
    Boeing
    Boeing, struggling over the past several years due to scandals and increasing competition from Airbus, decided to engage their critics in an open dialogue. Marketing VP Randy Baseler's blog played an important role in explaining their new strategies while the blog "Flight Test Journal" written by engineers, managers, and test pilots showcased their new Worldliner 777 jet. Boeing's blogs now get upwards of 30,000 visitors per month, and James Albaugh, CEO of the Integrated Defense Systems unit, is championing a new application of blogs as an internal knowledge sharing tool.



    How is your company leveraging social media engagement? How are you measuring its benefits?

    Posted by Nick HaC @ 2:05 AM
    Get Your BuzzNumbers Today!
    BuzzNumbers is a Social Media Intelligence platform enabling your organisation to monitor, analyse and report social media. We want to talk to you. Find out more about BuzzNumbers.

    Tuesday, June 24, 2008

    How BuzzNumbers Works

    We have been asked by a couple of bloggers our there how BuzzNumbers works - so we thought we would put together a few screenshots of the BuzzNumbers Platform so you can see BuzzNumbers in Action!

    Here is one sample scenario of how to use BuzzNumbers

    1. Setup BuzzNumbers - Create your BuzzMonitor

    A BuzzMonitor is a cluster of keywords or keyphrases that relate to a topic that you want to track. You can also select at the BuzzMonitor level what kinds of web media you want to track.




    Once you have create a BuzzMonitor. BuzzNumbers will spend time indexing the web on your behalf. The more long-tail your keywords are, the faster buzznumbers works. Once your BuzzNumbers results are ready you will be sent an email.

    2. Explore your Online Buzz with the Conversation Explorer

    Once your BuzzMonitors is ready you can Explore and search online conversations relating to your keywords using the Conversation Explorer. The Conversation Explorer supports RSS and Excel exports of your data, aswell as powerful search capabilities. You can filter and sort your data anyway you like by Date, Country, Domain Type, Web Media Type and more.

    Each result in the Conversation Explorer show a thumbnail of the website, a brief summary of the online conversation, the Domain the webpage is from, ranking of the "BuzzInfluence" and "BuzzValue" as well as the date the webpage was published.



    3. Web Analytics - View Summary Reports by DomainName, Country, Date and Source for


    You can also view Graphs and charts to get a top down view on your online influence by Country, Domain, Commercial/Government/Educational, and by Source (Blogs, News, Podcasts, Video, Search Engines, Forums, Images etc etc)



    You can click on any Summary item and drill down to the underling conversations

    4. Web Intelligence as it happens with BuzzNotifications

    You can also setup BuzzNotifications to email you reports a daily, weekly or monthly basis.

    BuzzNotifications can be filtered and support business rules to ensure the right information goes to the right person in your organisation at the right time. This siginficantly reduces your data analysis requirements - you choose the information you want to see and when you want to see it. No need for data analysts or mining through thousands of web results.

    For example you may want to send all UK Government results to your UK PR firm on a weekly basis, and send all US Blogger Results to your Communications Manager daily.





    This is just a quick overview of BuzzNumbers. For a more indepth overview please feel free to contact us for a Demo. If you have any feedback please leave a comment

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    Posted by Nick HaC @ 2:44 PM